Alexforbes

Alexforbes is a well-established, diversified financial services company with a legacy dating back to 1935. The company offers a comprehensive range of services, including employee benefits solutions, retirement planning, healthcare and sustainability consulting, as well as investment and wealth management for both corporate clients and individual customers. Alexforbes is committed to delivering impactful, integrated financial advice, underpinned by a deep understanding of retirement, healthcare, and investment dynamics. This expertise allows the company to provide tailored solutions that earn the trust and confidence of clients, reflecting its ongoing journey to become a member-oriented financial services provider. With a workforce of 2,794 employees, Alexforbes focuses on making a meaningful impact on people’s financial well-being.

While South Africa remains the company’s primary market, contributing 92% of total revenue, Alexforbes also maintains a presence in Botswana, the Channel Islands, Namibia, and a representative office in Nigeria. Listed on the Johannesburg Stock Exchange since 2014 (share code: AFH), the company benefits from strategic investments by African Rainbow Capital Financial Services Investments Proprietary Limited (ARC) and New Veld LLC, the latter being 99% owned by Prudential Financial Inc., a publicly listed NYSE company. These investments underscore strong confidence in Alexforbes’ growth prospects, sustainability, and ability to create long-term value, positioning the firm as a trusted partner for comprehensive financial planning and wealth management solutions across its markets.